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View Full Version : Automakers Using Games to give Consumers a Virtual Test Drive


Gutspiller
08-08-2003, 12:16 PM
Automakers have a new way to get customers in for a test drive: License their products for some of the world's most popular video games.

In order to complete a level in "Lara Croft Tomb Raider: Angel of Darkness," released this summer, you have to drive a Jeep Rubicon through a series of obstacles.

To complete the popular racing game "Colin McRae Rally 3," you spend up to 40 hours behind the wheel of a stunningly lifelike Ford Focus. "Ford Racing 2," expected for the holiday season, features nothing but real Ford cars.

Dozens of games this year are packed with real, licensed cars. The upcoming "Gran Turismo 4," for example, is considered to be so realistic to drive that the times posted by its hundreds of licensed virtual versions on virtual courses come within one second of the real-life times.

Freep.com (http://www.freep.com/money/tech/newman7_20030807.htm)